We work with the financial institutions, farmer cooperatives and SMEs to develop products that are truly needed by the clients. We use sophisticated market research tools like human-centric design tools and Mom’s test to understand if and why a product may work in the market. As a part of product development which includes market research, product prototyping, pilot testing and roll-out, we also conduct product costing. This helps the financial institutions and SMEs to reach out to wider markets while maintaining the much needed competitive edge.
